Pay-Per-Click (PPC) Management
PPC Agency for Financial Professionals
COHERENT & PROFITABLE STRATEGIES
PPC is no longer a keyword-targeted service. It is now a complex beast incorporating; retargeting, video ads, mobile apps and social media advertising.
PPC algorithms and technology have also evolved opening up crazy opportunities with re-marketing, machine learning, competitor analysis, social media marketing and conversion rate optimisation (CRO) which are all highly desirable to create the perfect PPC strategy for your business.
With more client touch points than ever, creating a coherent and profitable strategy can be challenging. We’re here to guide through the funnels and sift through the data.
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PPC Management for Financial Professionals
A GOOD PPC STRATEGY QUITE LITERALLY PAYS OFF
Increase Your PPC Performance
GET YOUR FREE PPC AUDIT
Request your free PPC audit and unlock your conversion potential. We can smash your KPIs, save you time and money, provide true ROI, and grow your brand reputation.
PPC can help you to achieve numerous business or marketing objectives relating to brand awareness, lead submission, sales, and more. It allows you to track and measure almost any kind of conversion goal. You can quickly set up a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control. Results come very quickly, which means vital data to upscale or revise your strategy is not hard to come by. The performance of a good PPC campaign will also not be affected by search algorithm changes.
PPC specialists at Opulent Media Group manage your pay-per-click advertising campaigns, and are focused upon one thing: delivering exceptional ROI. That means we take the time to fully understand your objectives and target personas, audit the wider competitor landscape, and then create a PPC strategy based upon keywords, audiences, ads and creatives that will not only smash your KPIs, but also do so in a way that saves you money and time.
We regularly report on PPC work, and can do so weekly, monthly, quarterly, or according to a timescale that works for you. We focus on making reports as easy to understand as we can, including the meaningful data that drives the ongoing strategy of PPC campaigns, and a narrative that explains what we’ve been doing, what ROI you’ve seen as a result of our work, and what we’re going to do next to level up your paid campaigns even more.
Quality Score is a Google Adwords figure that estimates the quality and relevance of your keywords and PPC ads. A “good score” therefore depends on the type of keyword that you’re bidding on. Google automatically gives new keywords a Quality Score of 6, so a “good score” should be 7 at minimum. That said, your branded keywords should ideally possess a Quality Score of up to 10, and your high-intent keywords should really be aiming for closer to 9.
Remarketing means that you are re-engaging with potential customers using email. A remarketing campaign involves collecting and compiling user information into audience lists that can then be nurtured with sales emails. Retargeting usually means that you serve ads to potential customers based on cookies and a user’s activity on your site. Retargeting uses third party networks like the Google Display Network to potentially reach millions of users.
PPC and SEO tend to work best when they are integrated and aligned, as both complement the other. “Which is better” in isolation depends entirely on what you’re looking to achieve. Paid ads appear above the organic listings that SEO seeks to influence, and can usually begin to deliver results more quickly. Targeting for PPC can also be far more granular. SEO is more focused upon generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click and tends to have more staying power.
Schedule your free consultation
1 Discuss Your Brief
Whether you’re searching to establish a new partnership or exploring agencies for the first time, our team will understand your goals and create bespoke solutions that will surpass your goals.
2 Secure Your Success
Learn about our tried and tested, data-driven solutions to your digital problems, and see how our industry-leading innovation can help you reach your goals.
3 Grow Your Business
We’ve helped some of the biggest brands in the UK to exceed their ambitions, and we’re eager to discuss how a holistic digital strategy could upscale your business performance too.