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PPC for Financial Services
COHERENT & PROFITABLE STRATEGIES
PPC is no longer a keyword-targeted service. It is now a complex beast incorporating; retargeting, video ads, mobile apps and social media advertising.
PPC algorithms and technology have also evolved opening up crazy opportunities with re-marketing, machine learning, competitor analysis, social media marketing and conversion rate optimisation (CRO) which are all highly desirable to create the perfect PPC strategy for your business.
With more client touch points than ever, creating a coherent and profitable strategy can be challenging. We’re here to guide through the funnels and sift through the data.
PPC Management for Financial Services Professionals
A GOOD PPC STRATEGY QUITE LITERALLY PAYS OFF
PPC can help you achieve numerous business or marketing objectives relating to brand awareness, lead submission, sales, and more. It allows you to track and measure almost any kind of conversion goal. You can quickly setup a PPC campaign that either casts the net very widely or maintains a very tight focus: you retain total control. Results come very quickly, which means viral data to upscale or revise your strategy is not hard to come by. The performance of a PPC campaign will not also be affected by search algorithm changes.
PPC specialists at Opulent Media Group manage your pay-per-click advertising campaigns, and are focused upon one thing: delivering exceptional ROI. That means we take time to fully understand your objectives and target personas, audit the wider competitor landscape, and then create PPC strategy based upon keywords, audiences, ads and creatives that will not only smash your KPIs, but also do so in a way that saves you money and time.
We regularly report on SEO work, and can do so weekly, monthly, quarterly, or according to a timescale that works for you. We focus on making reports as easy to understand as we can, including the meaningful data that drives the ongoing strategy of PPC campaigns, and a narrative that explains what we’ve been doing, what ROI you’ve seen as the result of our work, and what we are going to do next to level up your paid campaigns even more.
Quality score is a Google Adwords that estimates the quality and relevance of your keywords and PPC ads. A “good score” therefore depends on the type of keyword that you’re bidding on. Google Automatically gives new keywords a Quality Score of 6, so a “good score” should be 7 at minimum. That said, your branded keyword should ideally possess a quality score of up to 10, and your high-intent keywords should really be aiming for close to 9.
SEO and PPC tend to work best when they are integrated and aligned, as both complement the other. “Which is better” in isolation depends entirely on what you’re looking to achieve. SEO is more focused upon generating organic traffic over the mid-long term, and this traffic carries no attached cost-per-click and tends to have more staying power. Paid ads appear above the organic listings that SEO seeks to influence, and can usually begin to deliver results more quickly. Targeting for PPC can also be far more granular.
Remarketing means that you are re-engaging with potential customers using email. A remarketing campaign involves collecting and compiling user information into audience lists that can be nurtured with sales emails.
Retargeting usually means that you serve ads to potential customers based on cookies and a user’s activity on your site. Retargeting uses third party networks like the Google Display Network to potentially reach millions of users.