Content Marketing
Content marketing encompasses so much more than just posting blogs on your website. How would you communicate with your audience without engaging with relatable content? Content marketing not only adds added value to your clients and prospects, but also helps boost your organic SEO, build trust and increase credibility.
Compliant Financial Content
Providing both context and valuable information is crucial in the financial sector in terms of content marketing. Posting at the right time and using targeting techniques are also important factors to consider if you want to ensure that your target market puts your brand at the forefront of their mind.
Consistent content increases your website’s authority, which means additional traffic and more conversions.
Here at Opulent Media Group, our content creatives are fully immersed in all things financial. We can build on your brand presence, giving you exposure, recognition, and ultimately generating you quality leads.
Not only that, our content is fully compliant and industry-specific.
Content is King… or Queen.
OUR 9 STEP CONTENT MARKETING PROCESS
77% of internet users are reading blogs, so it’s essential to produce regular content that actively makes your audience visit your site and then convert into clients.
Audit & Objectives
First we asses the content marketing strategy that you currently use and then compare that to what we know success looks like. Using SMART objectives then guides our wider plan.
Competitor Analysis
There is nothing wrong with having a nosey at what your competitors are up to. Although our financial marketing expertise allows us a pretty conclusive idea of what works.
Content Strategy
Once we’ve identified who we are targeting and with what style of content, we will then create an engaging content marketing strategy tailored to you and your business.
Keywords & Traffic Sources
Our SEO specialists can determine the best keywords for each of your service areas to give them the best chance of ranking on the SERPs. (Search engine results page)
Implementation
Like what you see? We’ll begin implementing your strategy as soon as you give us the go-ahead. We don’t mess about and waste valuable time - we know how fast you want results!
Content Optimisation
It’s important that your content moves with the times. We constantly carry out optimisation to keep your content ranking at hard-earned positions.
Reporting
Creating monthly reports allows us to see how our strategy is performing and where we can afford to push a little more to boosts your traffic and rankings. We also like to report on year end to see how well we are doing compared to the last.
Conversion Rate Optimisation
We are constantly on the lookout for ways in which we can help boost your conversion rate. From layout changes, copy edits, and different CTA’s, we always do our best to give each page the best conversion opportunities.
Strategy Review
We like to know that what we are doing is going well, but there is always room for doing better. We sit down and regularly review our strategy and how it aligns with your business plan, making amendments where needed.
Request Your Content Marketing Audit
Want your website to rank organically higher than it is now? With our help, the strain is taken off your shoulders, and your content marketing strategy is placed in the expert hands of our content specialists. About 47% of clients will view three to five content pieces before they engage with your business. It is important to understand how to measure what works and what doesn’t. We do this for you too.
